Your Neighborhood Asian Market in Seaside
Snacks, noodles, drinks, and unique finds from Japan, Korea, China, Southeast Asia, the Middle East, and West Asia — all under one roof on Fremont Blvd.
Open Now
11 AM – 8 PM
Owned
From Japanese Roots to All-Asia Market
We opened in October 2023 as a Japanese goods shop, but our community showed us they wanted more. Today, Hayato proudly carries products from across Asia — Japan, Korea, China, Thailand, the Philippines, Vietnam, and beyond.
Step inside and discover shelves packed with colorful snacks, a wall of over 50 instant noodle varieties, refreshing Asian drinks, and unique finds you won't see anywhere else on the peninsula.
Read Our StoryWhat We Carry
From fiery Korean noodles to delicate Japanese sweets to Southeast Asian pantry staples — explore what makes our shelves special.
Asian Snacks & Sweets
Pocky, mochi, shrimp chips, dried mango, White Rabbit candy, and treats from Japan, Korea, China, Thailand, and the Philippines. Always rotating, always surprising.
Instant Noodles & Ramen
Buldak fire noodles, Shin Ramyun, Indomie, Nissin, Samyang, and artisan tonkotsu — over 50 varieties from across Asia in every spice level.
Beverages & Drinks
Ramune, Calpis, Thai iced tea kits, Japanese matcha, Korean banana milk, aloe vera drinks, and fruit sodas you won't find at typical stores.
Pantry & Cooking Essentials
Soy sauce, gochujang, miso paste, sriracha, fish sauce, rice, nori, Hondashi stock, curry roux, and everyday staples for authentic Asian home cooking.
Kawaii Goods & Gifts
Stationery, plushies, keychains, figurines, and adorable novelty items — perfect for anime fans, collectors, or anyone who loves cute finds.
Beauty & Self-Care
K-beauty sheet masks, Japanese skincare, lip tints, sunscreens, and wellness products curated from top Asian beauty brands.
Middle Eastern & West Asian Pantry
Our newest addition: spices, grains, dates, tea, halal-friendly items, and specialty ingredients from the Middle East and West Asia — bringing more of the world's flavors to Seaside.
What Our Customers Say
Don't just take our word for it — here's what the community loves about Hayato.
"Visited this place to find something niche to international markets, and was able to find it! It's not a huge market, but it has many things your average American market doesn't. Was able to not only get some high-quality Hondashi for ho…"
— Eclipse 5
"I absolutely love this place and the lady who works here she always is very attentive to any questions I may have about what I may be looking for. She gives great customer service. They have a very good selection of many things that I li…"
— body restorative
"I saw a bunch of things I haven’t find anywhere else. The owner is super nice and they not only have food but some other surprises! Highly recommend ♥️"
— Kyrsten Barrueto
Hours
Location
1872 Fremont Blvd, Seaside, CA 93955
Located on Fremont Blvd in Seaside — easy access from Highway 1. Free parking out front.
Come Discover Something New
We're open 7 days a week, with hours varying by day. Whether you're craving a familiar flavor from home or exploring Asian snacks for the first time, there's something here for you.
10% off for Students, Seniors (60+), Military with valid ID.